Dear Open Minded Business Owner,

Do You Want To Attract More Customers?

Customers Who Appreciate You and Don’t Quibble
Over Price?  

If so, Read On.

Take a deep breath and look to see how many of these statements feel true for you:

• I know my business could be more successful if only I knew where to start
• A lot of our business comes via referrals and word of mouth
• We’ve tried advertising – it doesn’t work
• We’ve got a great product/service and customers keep coming back  - our challenge is getting them to try us in the first place
• I’ve lost the excitement and passion I had when I first started my business
• We’ve tried direct mail – but were really disappointed by the results
• We don’t have an established client base or mailing list to work from 
• I find it difficult to define clearly what I do\
• I’m not sure how to identify potential customers
• Customers are constantly pushing us to lower our prices
• We’re great  in face to face meetings but it’s difficult to get people to meet with us in the first place
• We’ve been around for years and still come across people who’ve never heard of us

If you can relate to one or more of the above statements – you are not alone. So many businesses are suffering because they do not have enough customers and are not getting the sales they want. 

The chances are you created your business because you wanted to make a difference.   Whether that was a difference in your own life and personal circumstances, to create a better life for your family or because you recognised that what you have to offer can help a lot of people.

• Maybe you were fed up using your talents for someone else and not being
  appreciated for it.

• Maybe you wanted to work from home and be around for your children.

• Maybe you wanted to have more freedom – to pick and choose your hours and have time off when the sun was shining.

• Maybe you wanted to make more money.

• Maybe you had a life changing experience and wanted to share this with the world and help others.

• Maybe you wanted all of the above.
  

It was for all of these reasons that I started my own business – I was fed up using my talents for someone else, getting no-where, overworked and underpaid,  and not having enough time to spend with my family. 

Let me introduce myself...

In case you don’t know me, my name is Melina Abbott and I help business owners just like you get more customers and generate more sales.  I started my business primarily because I wanted to have the flexibility and the freedom to spend time with my young son.

When he was just 4 months old I returned to work (at the time, 4 months was the maximum paid maternity leave you could take).  As my husband wasn’t working I thought I had no choice but to return to work (I realise now you always have a choice but I couldn’t see that then).

Because my job involved travelling, just a few weeks after returning to work, I found myself at East Midlands Airport saying good bye to my husband and 5 month old baby boy about to get on a plane to go to an exhibition in France for 7 days.  When they told me I had to pay excess baggage it was all I could not to burst into tears at the checkout. 

I can still picture it now and feel the sadness and the hurt of leaving my tiny baby for a whole week.    It was horrible and every part of me screamed no – I don’t want to do this.  This was not how I wanted to live my life.

At that point I decided this was not acceptable – I wanted more from life.  I wanted to live life on MY terms – and I decided it wouldn’t always be this way.   However I didn’t want another job because once the excitement of starting something new had worn off (even if I wasn’t travelling) I’d be in the same boat.   I’d always fancied running my own restaurant because as a waitress during university holidays I loved the interaction with people and ensuring guests had a wonderful dining experience.    However the start up costs were huge and when we looked at the numbers an extra 2 people coming in a week was the difference between a profit and a loss.  It was just too scary – we’d have had to sell our home, move to a big town, and who was I kidding that this would give me more time to spend with my son? 

So after months of research it was back to the drawing board. 

Then by “co-incidence”, I saw an advert for a business start-up show taking place the next day in Birmingham.  So my husband and I decided to make the 2 hour journey with our son (who was 2 at the time) and see what ideas we could pick up. 

And there, I heard a seminar led by the Better Business Institute and honestly –from that point onward my life changed.    I was introduced to Robert Kiosaki’s Cash Flow Quadrant, and decided I was going to be a business owner and be responsible for my own income and lifestyle. 

So I trained to become an accredited consultant with the Better Business Institute (BBI) and start my own marketing and sales consultancy - Business By Results.

I have to say my outlook on sales and marketing changed in just a few days.  Having worked as Sales and Marketing Manager for 7 years I thought I was an expert in marketing.  How wrong could I be – I learnt more in a few short days from the Better Business Institute than I had in the 7 years I was employed.  And you know I was SO relieved I hadn’t opened my restaurant because I didn’t have a clue how to market it.

I thought if I served great food and had great service people would come.   Yet it is a fact that some very good restaurants struggle but McDonalds is always full.  

Indeed just one tip I learnt from the BBI would have meant my restaurant would have been full from the day it opened.  Without that tip who knows how long I would have waited before I started to break even – let alone make a profit?   Indeed, just look around and see how many businesses have closed down in the last 5 years.  And many of those that are left are struggling to make ends meet.

It doesn’t matter what business you are in – you are first and foremost in the marketing business.  Because no matter how great your product or service is – if you cannot attract (and keep) new customers your business will not survive.

But the good news is that with the right marketing (and that doesn’t mean spending a fortune on advertising) ANY business with a good product or service which people want  can be very successful - regardless of any external circumstances or the state of the economy.

How do I know?  Well shortly after the recession started I started working with a company who sold windows and conservatories.  Now, remember the building and home improvement market was the hardest hit at the time, so things were going to get tough for them.  Like many businesses, survival was their top priority – growing the business in such times was surely impossible wasn’t it? 

Well, the truth is in business you cannot stand still – you are either moving forwards or backwards.   So if you want to simply maintain your turnover, you are actually moving backwards – and be honest – who REALLY wants that?  Did you honestly start your business to tick over, to get by – to make ends meet? 

Of course not – you wanted to grow your business,  dominate your market, be the best in your field, make good money and have fun doing so. 

And this is not only possible – it’s your right – you deserve it.  You’ve worked hard; it’s time to reap the rewards.  And NOW is the best time to do so. 

No more excuses – the economy’s bad, I cannot find the right staff, the bank won’t lend me any money, business is tough, etc.  They’re just excuses (sorry but it’s true – but as long as you believe them, you will never break free and have the business and lifestyle you really want).

My clients certainly could have used the recession as an excuse and started to contract – but they didn’t.   They invested in their business; they made a decision that they were going to succeed no matter what.  The result?

Within 3 months of working together their sales went up by 33%; they then went on to have their best month ever.  They subsequently held an event which generated over £250,000 worth of sales. 

All that at the peak of the recession in the industry which was hardest hit.

And they slashed their advertising costs!

So, what made their business so successful when others were collapsing?  Basically it was down to the character of the owners – they had several attributes that I always see in successful business owners.

• They were committed to their success.  Failure was not an option – they were not going to sit back and let circumstances dictate their success and jeopardise the lives of their family and their employees.
• They took imperfect action.  They implemented what I recommended and they did so quickly – they didn’t wait until everything was perfect – good was good enough.
• They were open-minded.  They would listen to all my ideas with the attitude “How could this work in my business?” – even if the idea seemed a bit whacky and definitely not mainstream (which is what it takes to be an entrepreneur)
• They made their decisions from where they were headed  – not from where they were.
  It would have been so easy for them to say “we can’t afford it – we need to keep our costs down to ensure we’ve got enough money to get through the next few months. 
  
  We’ll come back to you when things have picked up”.    And the sad truth is things don’t pick up by themselves – you have to do things differently to get a different result (even if that is just a shift in mindset).
  
  

  

  
  

As Anthony Robbins says:

“If you do what you've always done, you'll get what you've always gotten.”

• They focused on their core strengths and got help and support in the areas where they were not so strong
• They were willing to invest in themselves and their business. 
• They took advantage of opportunities that were presented to them

If that sounds like you and you want to make more money in your business – YOU CAN very quickly.
You too can achieve amazing results.

Results like:

• Getting 5 times the response to an advert – without spending a penny more on advertising space
• Getting over 100 leads from an advert costing just £20
• Sending out just 12 letters and getting 2 new high paying customers?
• Generating a 31.4% response rate with a direct mail campaign to a cold, targeted list.
• Increasing your prices by 20% - without losing ANY business
• Effortlessly setting up partnerships with other companies and have them send letters on your behalf (and be delighted to do it).  
• Increasing your turnover by 33%
• Having your best month EVER.
• Having 61 interested prospects request a sales meeting in 30 days
• Generating £45,465 in sales in just 8 days

These results are 100% accurate – and have been achieved by either myself or my clients.
Which means you can achieve them too – wherever you’re currently at in business.  You just need to have the right S.Y.S.T.E.M

S.Y.S.T.E.M stands for Saves You Stress, Time, Energy and Money.

When you have a SYSTEM for attracting new customers, everything gets easier. You do not have to constantly reinvent the wheel. You don’t have to agonise over every single decision. You aren’t distracted by the latest advertising sales person offering you fantastic exposure at a bargain price. You won’t end up running around in circles, chasing your tail. You simply follow the steps, in the right order, and you get the results. It’s EASY. Just like following a recipe to bake a cake.

Simple.
Step-by-step.
Predictable results.

And now after years of investment, of learning the system, testing it, refining it, testing it again, I have finally mapped it out and now I’m ready to share it with you:

Customers on Tap

Your 7 Step Blueprint for attracting all the customers you want –
when you want them

With this system it makes getting new customers as easy as turning on a tap.  When things are going slow turn on the “Customer Tap” and within a few days or weeks customers start flowing. 

When things get too busy you can turn if off until the flow lessens before turning it back on again.  In time the chances are you won’t be able to turn the Customer Tap off – however that will probably take a little while – enough time for you to put systems in place to handle all the business your “Customer Tap” generates.

This 90 day programme will cover everything you need to know to get new customers – fast. 

You will learn and implement:

• The 7 easy steps to identify, find and win new customers
• How to ensure customers buy from you and not your  competitors
• How to make powerful offers to instantly attract new customers
• How to write an advert which sells
• Increase profits by 5%, 10%, or more by asking a simple question
• Hundreds of real life examples from actual marketing campaigns to attract new customers, boost sales and increase revenue quickly
• How to generate additional sales and keep your customers coming back for more…
  
  

If you follow all the steps in this programme I guarantee you’ll get all the new customers you want – at a higher profit margin than you believed possible.

Here’s what you’ll get as part of Customers On Tap

Every two weeks you will receive an in-depth audio masterclass during which I systematically cover each step you must follow to attract new customers. This is not an overview of each topic - it is a detailed training with step-by-step, proven strategies and case studies to help guarantee your success. Please don't underestimate how much of the hard work has already been done for you. You don't have to spend hours reading or listening to materials, invest thousands attending seminars and trainings, or put your own money on the line to try out new marketing techniques. This has all been done for you - by myself, my clients and the Better Business Institute. You get what works and generates a profit - first time.     

Audios are great but when you want to review a certain strategy or a key point near the end of a class – you probably don’t want to have to listen to the whole call again.  With the Master Class transcript you can easily search on exactly what you’re looking for – so you can implement it immediately. 

I want to make it really easy for you to implement this information.  I know how hard it can be to action all the marketing ideas you want to try.  You know you will probably make more money when you do – but when the phone’s ringing, orders need fulfilling, customers are chasing you for this and that, employees need your help – marketing and growing your business simply get left behind.  You respond to whoever shouts loudest – which means marketing rarely reaches the top of the pile. 

Wouldn’t it be great if you had a list of the exact steps you need to take THIS WEEK – which are guaranteed to increase your sales and profits?  Well, with this programme you get exactly that.  With each Master Class you receive an action plan containing the key points and a step by step plan of what to do.  Don’t worry – it’s not a huge TO DO list (who has time for that).  It’s a few simple steps which when implemented will make a BIG difference to your sales and profits.

How to Make Maximum Profits in Minimum Time

75 pages of marketing strategies and promotions - written by Peter Sun, founder of the Better Business Institute.  Discover how one business generated over £15,000 extra in 2 days with a new approach to newspaper advertising. Or the jeweller who took £143,000 in sales in less than 2 months with a direct mail campaign to his existing customers. His previous results with his old techniques were dismal.  Learn how to get £7000 of free advertising for your business.  There are over 39 proven ad and letter examples for you to use.

78 FREE and low cost ways to add at least $17,000 or 27% to your small business profits in the next 90 Days

This book written by Peter Sun, is an essential, step-by-step, ‘sales and marketing’ manual for small business owners. Each of the tips in this book I consider to be “Business Boosters” - getting new customers, boosting your bottom line, creating great copy and mastering marketing basics.
"How do I make a meaningful difference to my bottom line?" … is a question that most small business owners ask themselves. If you put any one of these Business Boosters into practice, it’ll create such an impact in your business, I guarantee it will leave you wanting more.

To attract new customers you are going to have to write good copy – whether you will be writing letters to your prospects or customers, or putting an advert in an appropriate publication.  Whilst you will be given over 100 templates to choose from, you will still need to change and modify them to suit your business.  Therefore, before they go to print, it is far better to have a 2nd opinion from someone who knows what works and what doesn’t.

So, you will have access to a private forum where you can upload copies of adverts, sales letters, brochures or web copy and I will give you detailed feedback on what you could do to improve it.  This means you have me personally critique your adverts or sales letters - and read my comments about other businesses so you become a copywriting expert.  I won’t pull any punches with you and I won’t give you a “canned” response – each one is personalised and answered in detail.   

Nothing beats personal help and support – and most of my clients have found this to be the most beneficial aspect of working with me.  Therefore to help you, every month throughout the programme, you’ll be able to schedule a 15 minute private consultation with me so I can personally answer YOUR specific questions. 

15 minutes may not sound like much but I guarantee that if you come to the call with specific questions a lot can be accomplished. I can quickly get to the heart of a problem and give you the exact advice you need to take implement each step and catapult your business forward.  I am 100% committed to your success and helping you achieve the results you want.  This is NOT another programme which will sit on the shelf and gather dust. 

As you work through the programme questions are bound to come up so every month I host a live interactive Question & Answer call.   Get your specific questions answered and hear what other people have questions and challenges over.  I guarantee you will learn as much from other people’s questions as you do from your own.

Can’t make a call?  Don’t worry they are all recorded and available to download so you can listen again.  And I can still answer your questions – just send them to me in advance I will cover it in the call.

In between Master Classes you’ll be able to connect and network with me and other members via my Customers on Tap Mastermind Forum. 

Inspirational speaker Jim Rohn says that we are the average of the 5 people we spend most time with so it’s important to surround yourself with people who are moving in the same direction as you.

My online NETWORKING forum will allow you to connect with people just like you who are SERIOUS about transforming their business this year.  You’ll get support, encouragement and who knows what joint venture opportunities may arise by connecting with other like-minded members of this group.

One of the key things that helped me catapult my business over the past 18 months was joining a mastermind group myself.  Do not underestimate the power of association.

There is a special “Ask Melina” part of the forum where you can ask me YOUR questions, I have set aside time each week during so I can personally answer your questions.  I don’t know of any other business coach or mentor who offers so much help and personal support.

As you can see I am committed to giving you all the
help and support so you IMPLEMENT these strategies
into your business.

This is not a home study programme which will just sit on the shelf and gather dust.  And it's NOT just a bunch of random ideas thrown together. You get a complete system for attracting customers...that starts with THEM calling you, and delivers the paying clients you want and need, as and when you WANT them.

But don’t take my word for it. Look what people who are already using my system have to say about it...

“Before working with Melina we didn’t have a clue about marketing and how to go about it. She gave us the confidence to move forward at a time when we really needed it. Now we have a clear idea on how to market our business and the best way forward. Our biggest challenge now is dealing with the workload.” Chris Lord Smith Llani Solar

“About 6 months ago we realised we needed to do something to generate more sales and started working with Melina. She made us think again and look at our business critically – particularly focusing on the way we presented ourselves. We implemented a Unique Selling Point and the number of orders we had went from about 2 weeks work to 5 – 6 weeks work – at a time when other window companies were really suffering. There is no doubt that the work we did has had a big impact on our sales. For example, we had a very successful Open Day in July which generated over £250,000 in sales What I liked most about Melina was her ability not only to give us some great new marketing ideas but to listen to what we wanted and tailor her advice to match our needs. As a result we have implemented strategies and promotions which really work for us. Prior to Melina’s help, I always saw marketing as a chore – so we hadn’t done any marketing for years. Now I appreciate just how incredibly important it is and what a difference it makes.” David Wilde Mid Wales Windows and Conservatories Newtown

“What is outstanding about Melina is that she really ‘walks her talk’ – she does what she tells other people they can choose to do. She gives such good value, never ceasing to help you to achieve better results and provides snippets of really valuable information in with the core practical advice. She will undoubtedly help your business to be even more successful than it is. “ Penny Vingoe - Learn to Learn www.learntolearn.co.uk

“We both want to say is just how wonderful and useful it's been working with you on the marketing.  We’re both so happy with the work you've done for us and it's really, really going to make a difference to how we promote Renaissance and our courses. I've gained so much insight and knowledge about the world of marketing and advertising and how we can apply it to our business. You've been a great resource for us and I don't think we'd be in such a clear and strong position without all our advice and support. I also want to thank you for being so committed to us as your clients and for really working so hard and being so creative with the brief you were given.” Elinor Martell Renaissance Arts Retreat France www.artsretreatfrance.com

I loved “Customers on Tap” –it was excellent value for money.  I am now much clearer and less stressed when it comes to marketing.  We’re definitely seeing results.  I particularly appreciated all your help and support always felt I could drop you a line and get your feedback.  Prior to working with you, marketing was daunting and I was constantly trying to reinvent the wheel.  Now I am much less daunted and have a clear action plan for growth” Jane Quinn, Safes (UK) Ltd – www.safeinternational.co.uk

"I just wanted to say thank you for getting me to take your course all those months ago.  I was a bit scared of the investment (as us therapists and known not to be the biggest earners ever!) which made me focused and definitely more determined to get the most out of your program and make sure that I moved forwards – and forwards I did.  I really feel that I have a much clearer viewpoint of where I am going, what I want to achieve and importantly how I am going to approach it to achieve those goals.  I am confident that by following ‘Melina’s holy grail’ that I will achieve those goals and more!" Helen Goodall, Chi Holistics www.chiholistics.co.uk

But after all that, I STILL wasn't satisfied…)

Now, you would think that was enough, wouldn't you? Well, after I’d put it all together I still wasn't completely satisfied that I was providing you with all the support you need to attract new customers, that's why I decided to throw in the following bonus for the first 12 people to sign-up.

Private Strategy Consultation

I want to make sure you have EVERYTHING you need to attract all the customers you want.  And that means having a clear vision and strategy for the year ahead. 

So  at the beginning of the programme you will have a Private Strategy Consultation with me to help you crystallise your vision for the next 12 months, uncover any hidden obstacles or patterns that maybe sabotaging your success and connect you to the resources you need to make the next 12 months your best year yet.

You’ll end this consultation with SPECIFIC ACTION steps and feeling motivated and inspired to implement them.

However due to my other commitments I am only able to offer this bonus to the first 12 people who apply and as soon as they’re gone this bonus will be removed.  (If you’re reading this it means it is still available).

 “Okay Melina, sounds great!  What’s my investment for
‘Customers on Tap’?”

Because I’m going to be spending THREE FULL MONTHS working alongside you, helping you to implement the 7 steps necessary to attract new customers with ease, I’m sure you can guess I’m NOT giving this away!  It’s not a 1 or 2 day workshop which gives you loads of great ideas – but you never actually implement them when you return to the office!

It’s not an E-book or E-learning course where you have loads of questions but no one to answer them.

It’s a 3 month training programme giving you a 7 step blueprint for attracting all the customers you want.  And I will work alongside you at every step to help you implement the ideas which are right for YOUR business.

You should also know that business owners have paid over £5000 for a one-to-one coaching programme with me. When I told my mentors what I was offering as part of this programme, and how much value participants would get, they told me I should charge the exact same amount - because I was essentially providing the exact same information.

However, I’m committed to getting these ideas and strategies into YOUR hands, and I want to include as many people as possible.  I know that if I charged that much, it would out-price many of the people who actually NEED and WANT our help the most.

That’s why I’ve settled on a price tag of just £1497 + VAT for the entire 3 month programme.
I have chosen this figure carefully, I want the price to be significant enough that you will take this seriously, participate in the calls and commit to applying what I show you, but not so high that it excludes the very people who want and need this information the most.

And I want you to get a return on your investment quickly. 

What’s a new client worth to you?  How many clients would you need to recoup your investment?  The chances are you will only need 4 - 5 new clients (maybe only 1 new client).  After this you will have a repeatable system you can apply over and over again. 

I’m sure you’ll agree that completing my “Customers On Tap” will be one of the BEST investments you can make in your yourself and your business this year.

But if you’re still “on the fence” …

Let’s look at a few other things you could spend this money on instead…

There's no doubt you're going to spend way more than £1497 + VAT in your business anyway. So let's look at a few other things you could spend your money on.

• Two or three adverts – which “gets your name out there” but still the phone does not ring.  I’ve lost count of the number of business owners who tell me advertising does not work.  Advertising does work – but there are specific rules you MUST follow to generate business (most business owners – even successful ones - ignore these rules).
  
  
• A direct mail campaign what will reach less than 1000 people by the time you’ve paid for the list, the printing and postage – of course you “hope” it will bring in the much needed windfall of customers and cash, but when it brings just a trickle of response it will leave you more frustrated and disappointed than ever.
  
  
• A new website - which unless you know exactly what to write and how to capture people’s contact details will look great but after several months is STILL not generating the business you need. 
  
  
• A set of new brochures – they look fantastic – but still they do not generate the business you need.
  
  
• Membership of two or three business networking groups (plus the cost of travel and your time to attend), that make big promises about the business you’ll generate as member, but fail to really deliver because it’s just the same old faces week after week and everyone’s in the same boat – desperate to drum up some business.
  
  
• Lots of lower priced books, ebooks, manuals, audio programs, and courses that only teach you tactics – not a system – and they’ll just sit on your computer files or on your shelf and won’t do anything by themselves - and then you feel guilty about not using them too.  It’s time to stop messing about with low priced programmes that can’t deliver what you truly need, and invest in a COMPLETE SOLUTION.

I’m sure by now you’re realizing that investing in “Customers on Tap” is the way forward for you …

And, you can even spread the payments in 4 easy instalments of £397 + VAT.

I want to make this a “no brainer” so I’m making it really easy for you to invest in this programme.

How Can I Make This Decision Easy for YOU?

I am 100% committed to making sure your expectations are not only met, but exceeded! I promise this training will be unlike anything you've ever done before, and to show you how much I believe in the value you'll receive by attending, I will make it a simple decision for your to say "yes" right now. with my personal Money Back Guarantee.

Melina’s Personal “Better Than Money Back” Guarantee

Go ahead, book your place and attend the programme completely at MY risk.

If within 30 days of registering you don't believe it's the best marketing training you've ever done, simply return the marketing materials and I'll give you a full refund - no questions asked.

You see, I'm THAT confident that nothing out there comes CLOSE to the quality of my “Customers On Tap” Programme and the amazing, step-by-step information you're going to learn.

I don’t know of any other marketing or sales consultant or coach who will give you such a comprehensive guarantee.  Ask any advertiser what guarantees they offer?

That should eliminate any doubt you have about joining me on “Customers on Tap” because you honestly have nothing to lose and EVERYTHING to gain.

In fact I am going to make this decision easier for you.

I know this programme is amazing value and you will generate at least £15,000 in additional profit in your business within 12 months.  However I also know that when things are tough you have to justify every penny. 

So that is why I am offering this at the low price of £1497 (+ VAT). 

And you can even pay in 4 monthly instalments of just £397 + VAT (and if you cannot afford that I would seriously question whether you can afford to be in business at all?)

So are you ready to join me and get all the
customers you need for your business to thrive?

I've done every single thing I can think of to make it as easy as possible for you to join this programme - so you can start profiting from it. Now it's over to you. In a matter of months, you could be effortlessly attracting new customers at higher profit margins than you ever believed possible, or you could still be on the fence, wondering whether my programme lives up to these promises.

I am guaranteeing this so that you don't have to wonder! I urge you to take action right now and book your place. I am certain that you will look back on this moment as one of the best investments you ever made in your business.

Click Here To Book Your Place Now

I look forward to working with you soon.

Best Wishes,

Melina Abbott

P.S If you keep on doing what you’ve always done, you’re going to keep on getting what you’ve always got. BREAK OUT OF YOUR CYCLE.

P.P.S. You'll be amazed at how simple and easy it is to effortlessly attract new customers.  You won’t have to worry where next month’s orders will come from.  You will be able to accurately predict your sales based on the marketing campaign you are running.  Let me show you how – completely at my risk.